SUPERCHARGE GROWTH
with INNOVATIVE ANALYTICS SOLUTIONS
FOR ACQUISITION, RETENTION AND OFFER OPTIMIZATION
DO THESE PROBLEMS SOUND FAMILIAR?
"We don't really know which channels most of our customers are coming from."
"Identifying which new marketing channels we should invest in testing is a challenge."
"We're unsure how much we should be willing to pay per new customer."
"Are our CRM campaigns having as much impact as they could be? I suspect not."
"How do our retention rates compare to industry benchmarks? That's something we'd love to dig into."
"I'm uncertain that our new user offer strikes the right balance between appealing to customers and limiting our costs."
"The drivers behind our customer attrition aren't well understood."
OUR
SERVICES
If you're facing any of the above issues, we can help you. Our services include:
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Attribution Analysis & Channel Testing Frameworks: Use advanced data modeling and multiple measurement techniques to determine incrementality of each customer acquisition channel, and enable optimization and effective testing of new marketing channels.
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LTV and Marketing Payback Analysis: Provide insight into ideal CAC thresholds based on LTV analysis.
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Retention Benchmark & Churn Analysis: Compare retention metrics to industry benchmarks and provide actionable insights for improvement.
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CRM Impact Assessment: Develop foundational reporting and a framework for evaluating CRM campaign effectiveness and recommending messaging, targeting and creative adjustments to maximize incremental lift.
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Offer Optimization: Analyze the balance between customer appeal and cost efficiency for new user offers using A/B testing and predictive analytics.
FAQ
Coming Soon
WHO WE'VE WORKED WITH
We are proud to have collaborated with a wide variety of clients, delivering actionable insights and driving business growth through our marketing and analytics services.
TESTIMONIALS
"What continually impressed me about Alex was his thoughtful approach to problems, focusing on building repeatable frameworks and applying them iteratively to learn from feedback and results."
- Jim Perry, VP of Account Management Operations at Draftkings
"Alex has deep expertise in the gaming industry, is well adept at creating frameworks for measurement and is a thoughtful and collaborative partner."
- Veronica Hamel, VP Marketing at Draftkings
OUR
TEAM
Alex Zelvin is the founder of Z Score Analytics. He has worked with dozens of clients to use their customer and product data to better understand drivers of their businesses, enabling optimization of their KPIs and fueling company growth.
Alex recently finished a four-year stint at DraftKings, where he led the Channel Marketing Analytics team responsible for measurement and allocation of over $500m of advertising spend annually. He has over fifteen years of experience in analytics and analytics-adjacent roles, with prior experience as a software engineer and product manager. Alex has a BS in Computer Science and BA in Psychology from the University at Buffalo.
LET'S DISCUSS YOUR MARKETING ANALYTICS NEEDS
Reach out to us to explore how Z Score Analytics can elevate your marketing efforts and drive business growth.